Privacy Policy

1. Who We Are

TADA Business Group DOO is a coaching and education company registered in Montenegro, operating as the parent company of the following wholly owned or affiliated entities and brands:

Both US entities — Transformational Leadership Coaching LLC and Tyge Aleksander Coaching LLC — operate within and under this Privacy Policy as the governing parent document. Each entity's supplemental privacy policy addresses additional legal requirements arising from their registration and operations in the United States.

2. Information We Collect

Information You Provide Directly

We collect personal information you voluntarily submit, including:

• Name, email address, phone number, and mailing address
• Payment and billing information (processed via secure third-party processors)
• Information shared in forms, surveys, intake questionnaires, or session notes
• Communications sent to us by email, chat, or phone
• Account credentials if you create an account on our platforms

Information Collected Automatically

When you visit our websites or use our platforms, we automatically collect:

• IP address, browser type, device type, and operating system
• Pages visited, time spent, referring URLs, and click paths
• Cookie identifiers and similar tracking technologies
• Location data derived from your IP address

Information From Third Parties

We may receive information about you from third-party sources, including:

• Analytics providers (e.g., Google Analytics)
• Payment processors (e.g., Stripe)
• CRM and marketing platforms we use to manage client relationships
• Social media platforms if you interact with our content

3. How We Use Your Information

We use the information we collect to:

• Deliver and administer our coaching programs, courses, and services
• Process payments and send transaction confirmations
• Communicate with you about your enrollment, appointments, and program materials
• Send marketing communications (where you have consented or where permitted by law)
• Improve our websites, platforms, and program content
• Comply with legal obligations and protect our legal rights
• Respond to inquiries, support requests, and feedback
• Conduct analytics and measure the effectiveness of our services

We do not sell your personal information. We do not use your data for automated decision-making that produces legal or significant effects without human review.

4. Legal Basis for Processing (EEA/UK Residents)

If you are located in the European Economic Area or the United Kingdom, we process your personal information on the following legal bases:

• Contract: Processing necessary to perform a contract with you or take steps at your request before entering a contract
• Legitimate Interests: Processing necessary for our legitimate business interests, where those interests are not overridden by your rights
• Consent: Where you have given clear consent, including for marketing communications
• Legal Obligation: Processing necessary to comply with applicable law

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our websites, remember your preferences, and understand how visitors use our services. Types of cookies we use:

• Essential cookies: Required for the website to function. Cannot be disabled.
• Analytics cookies: Help us understand traffic patterns and improve our services.
• Marketing cookies: Used to deliver relevant advertising and track campaign performance.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect functionality. Where required by law, we will request your consent before placing non-essential cookies.

6. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Affiliated entities: Transformational Leadership Coaching LLC and Tyge Aleksander Coaching LLC, as entities operating within the TADA Business Group family, subject to this policy and their own supplemental policies
• Service providers: Third-party vendors who assist us in operating our business (e.g., payment processors, email platforms, CRM software, video conferencing), bound by contractual data protection obligations
• Platform providers: We operate on platforms including GoHighLevel (HighLevel Inc.), whose services are subject to their own privacy policy
• Legal authorities: Where required by law, court order, or governmental authority
• Business transfers: In connection with a merger, acquisition, or sale of business assets, subject to confidentiality obligations
• With your consent: For any other purpose disclosed at the time of collection

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it in accordance with our data retention schedule.

Typical retention periods:

• Active client records: Duration of the coaching relationship plus 5 years
• Billing and transaction records: 7 years (tax and accounting requirements)
• Marketing communications and opt-out records: Until you withdraw consent, plus 3 years
• Website analytics: Up to 26 months in aggregated form

8. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal information, subject to legal obligations
• Restriction: Request that we restrict processing of your data in certain circumstances
• Portability: Request your data in a structured, machine-readable format
• Objection: Object to processing based on legitimate interests or for direct marketing
• Withdraw consent: Where processing is based on consent, withdraw it at any time without affecting prior processing

California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to opt out of sale (we do not sell data), and the right to non-discrimination for exercising your rights. Additional rights applicable to US-based clients of Transformational Leadership Coaching LLC and Tyge Aleksander Coaching LLC are described in those entities' supplemental privacy policies.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. We may need to verify your identity before processing your request.

9. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, alteration, or destruction. These measures include encrypted data transmission (TLS/SSL), access controls, and use of reputable third-party platforms with established security programs.

No method of transmission over the internet or electronic storage is completely secure. While we take data protection seriously, we cannot guarantee absolute security. In the event of a data breach that affects your rights or freedoms, we will notify you as required by applicable law.

10. Third-Party Links

Our websites and platforms may contain links to third-party websites or services not operated by TADA Business Group. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any external services you access.

11. Children's Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will delete it promptly. If you believe we have collected such information, contact us at [email protected].

12. International Data Transfers

TADA Business Group DOO is registered in Montenegro. Your information may be transferred to, stored, and processed in Montenegro, the United States, or other countries where our service providers or affiliated entities operate. Specifically, Transformational Leadership Coaching LLC and Tyge Aleksander Coaching LLC process data in the United States in accordance with their supplemental privacy policies and applicable US law. By using our services, you consent to such transfers. Where required, we implement appropriate safeguards for international data transfers in compliance with applicable law.

13. Relationship Between This Policy and Supplemental Policies

This Privacy Policy serves as the governing parent document for the TADA Business Group family of companies. Both Transformational Leadership Coaching LLC and Tyge Aleksander Coaching LLC operate under this policy and maintain their own supplemental privacy policies to address legal requirements specific to their registration and operations in the United States (Wyoming).

In the event of any conflict between this policy and a supplemental policy, the supplemental policy will govern with respect to the specific entity and jurisdiction it addresses. In all other respects, this policy governs.

• Transformational Leadership Coaching LLC supplemental policy: tlc.llc
• Tyge Aleksander Coaching LLC supplemental policy: theconnectedparent.com

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through a notice on our website. Your continued use of our services after any changes constitutes acceptance of the updated policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: